Pinching for profit

The last set of basil we had growing in the windowsill was tall and not a prolific leaf-producer.  I am not height-ist when it comes to the plants, but the whole point of their existence is to provide me with pungent leaves for tasty treats.  

To remedy the situation this time around, I am letting lots grow in a single pot (in the manner recommended by the now-defunct blog yarnstorm) and I've been experimenting with pinching them back (recommended by pretty much everyone who has a clue).  

The un-pinched plants grow up by putting out two leaves and a stem between them.  At the join of the most recent leaves are the next two in baby form.  There isn't any branching.

The pinched plants also put out two leaves and a stem between them, but where they've been pinched, a branch forms.  

The pinch-point is a mass of new-forming leaves.  

Yum.